Alder Restaurant

The Making of Rye Pasta

As part of our engagement to do the brand design, photography, video and website for Wylie Dufresne's second restaurant Alder, we took a different approach to food photography, choosing to shoot the creation process of (what would be) an iconic dish as opposed to imagery of many finished dishes.

These images were shot with a RED Epic, allowing us to create a background video for the Alder website in addition to the high resolution stills. They were also the inspiration for the shots we did for Squarespace's Create Your Own Space campaign.

Client: Wylie Dufresne/Alder Restaurant Group

Product Photography